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Fundamentos del marketing digital
En este curso se presentan los conceptos básicos del marketing digital. En el primer bloque se abordan las claves básicas y conceptos fundamentales que ayudarán a entender en profundidad en qué consiste el marketing digital y por qué es una herramienta imprescindible hoy en día para todas las empresas que quieran hacerse un hueco en el mercado. Gracias a este módulo se asentarán los conocimientos esenciales, necesarios para poder avanzar en el resto de bloques. En el segundo bloque se hace una introducción a la analítica web con el objetivo de asentar unas bases a nivel de análisis de negocio digital que permitirá el desarrollo de acciones de marketing basadas en datos. Se explican los principios básicos de la analítica web, conoceremos las principales métricas y KPIs. También Google Analytics, la herramienta de análisis web más utilizada en el sector y unas pinceladas sobre inteligencia de negocio El tercer bloque ayuda a conocer el valor que puede aportar el SEO, las técnicas más efectivas, y cómo realizar cada uno de los pasos clave para crear una estrategia SEO de éxito. También se explica la herramienta Google Search Console y la herramienta de publicidad Google Ads: sus principales KPIs, los pasos para crear campañas y anuncios y cómo rentabilizarlos al máximo. Todos los conceptos se tratan a nivel muy descriptivo pero con carácter práctico con el objeto de que el alumno se lleve una idea general del funcionamiento de cada uno de los procesos, conceptos y prácticas que se explican.
Created by: Universitat Politècnica de València
Level: Introductory
Created by: Universitat Politècnica de València
Level: Introductory
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